Email Marketing Skills

Email Marketing Skills

Why join Concept programs?

Academic by providing professional training content that combines scientific theories and practical application Knowing the needs of the market and using interactive workshopsDesigning the program according to the needs of the market Books and recent publications

• Modern E-Marketing Concepts
• The concept of e-marketing
• The development of the marketing concept
• Changing electronic marketing tools and mechanisms
o Email Marketing Strategies
o Customer Targeting Methods
o Marketing Channels
o How to profit from your website
• Content Marketing
o Types of content
o Segmentation of customer segments
o Objectives of the marketing plan
• How to rank search engine results
• Marketing using search engines.
o Google-certified SEO tools
o SEO Sections and Types
o Configuration within your website (ON Page Optimization)
o The most effective WordPress plugins to improve site compatibility with search engines (SEO)
o OFF Page Optimization
o Building links on the Google search engine (Google Link Builder)
o Best Practices for On Page SEO for YouTube Videos and Social Media
o Common Mistakes and Practices to Avoid (Black SEO)
o Backlinks, methods and tools
• The best sites to analyze competitors
o Analyzing your site by (Google Analytics) and constantly improving it.
o How does Google Analytics work?
o How to effectively connect Google Analytics with your site and social media accounts
o Real time visits
o All Google Analytics tools for analytics and statistics and how to use them
o How to extract professional reports on Google Analytics
• Allocating the objectives of the advertising campaigns and monitoring their performance and results in real time
• Advertising methods for Google AdWords
• Marketing through social networking sites
• How to reach customers
• How customers can access your products
• Building customer relationships from day one
• Paid ads and how to improve the performance of publications
• Email Marketing
o How to build and manage a mailing list
o Make profits from mailing lists
o Dos and donts during the postal campaign
• Video Marketing
o What is video marketing
o Youtube Marketing Methods
o The difference between video marketing and video marketing
• Marketing plan
o Customer Traffic Analysis Methods
o Elements of a Marketing Plan
o How to write a marketing plan
• Content Protection
o Introduction
o Writing ads
o Content Protection
• Social Media Management
o Introduction
o Create a social media strategy
o Social media channels
o Defining the target audience
o Building a fan base
o Publication Strategy
o Schedule posts
o Influencer Marketing
o Creating great content marketing ideas
o Create great content to market your business
o Types of content
o Publish your own content
o Promote your content
o Influencer Marketing
o Create a report
• Digital Marketing Strategy and Planning
o Introduction to Digital Marketing Planning
o Some general tips to consider when planning
o Analysis of the situation, where are we now? Understand Your Online Market
o Determine the goal where you want to be? Setting useful and actionable goals or strategy. How will you achieve the goals? Develop a targeted strategy.
o Tactics Details Strategy
o Procedures and Controls

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